A connected lead management system combining GoHighLevel CRM, n8n automation, AI-assisted lead scoring, lead routing and automated follow-up workflows.
This project connects GoHighLevel CRM with an external n8n automation engine to process inbound leads, evaluate qualification factors with AI scoring, classify lead priority and route contacts to the appropriate team members.
By integrating data pipelines between the CRM and n8n, every new contact triggers instant data preparation, GPT-4 evaluation, automated tag assignment and stage updates in the sales pipeline without manual data entry.
Webhook trigger fires in n8n immediately upon contact creation in GoHighLevel.
Fetches engagement history and contact details, formatting fields for clean prompt injection.
GPT-4 evaluates lead qualification criteria and returns a structured score parsed into numeric format.
Logical branching separates leads into Hot (score ≥ 80), Warm (score ≥ 40) or Cold categories.
Applies designated tags, assigns primary or secondary representatives, and pings Slack channels instantly.
Connected execution logic orchestrating incoming traffic through enrichment, scoring, pipeline updates and team notification.
The high-level architecture links GoHighLevel CRM activity with n8n automation logic. Inbound lead events trigger automated data hand-offs, scoring criteria, routing rules and nurture flows tailored for business service workflows.
Caption: High-level architecture connecting GoHighLevel CRM data with n8n automated lead scoring, routing and nurture logic.
The n8n automation canvas executes a deterministic multi-step sequence: new contact trigger, collect details, fetch engagement data, clean data, prepare AI input, OpenAI GPT-4 scoring, numeric score parsing, condition logic (Score at or above 80 Hot, Score at or above 40 Warm, Else Cold), CRM tagging, sales rep assignment, instant Slack notification and webhook response.
Caption: Multi-node n8n workflow executing new contact trigger, data cleaning, GPT-4 prompt scoring, score parsing, Hot/Warm/Cold condition branches, rep assignment and Slack notification.
The CRM interface organizes opportunities across pipeline stages such as Hot Lead, Cold Lead, Contacted and Appointment Booked with tracked opportunity values and lead source attributions. Note: visible names and values in screenshot records represent interface evidence rather than verified financial claims.
Caption: Structured opportunity pipeline organizing AI-classified records with opportunity stages, source tracking and automated stage progression.
Automated workflows provide instant responsiveness for common lead touchpoints: missed-call text-back recovery, multi-step appointment reminders with timed waits, email follow-ups, SMS triggers and post-job review request sequences with conditional tag branching.
Caption: Automated follow-up sequences including missed-call recovery, multi-step appointment reminders, email/SMS triggers and post-job review request workflows with conditional branching.
Technical components deployed across CRM and automation layers.
The project demonstrates a connected lead-management workflow across GoHighLevel and n8n, covering lead scoring, classification, routing, CRM organization and automated follow-up.
Build CRM workflows, speed-to-lead automation, appointment reminders and review requests.
Organize sales pipelines, contact tags, custom fields and lead qualification stages.
Attribute pipeline progression and qualified lead stages back to ad campaigns.
A GoHighLevel lead nurture workflow combining timed email, SMS, LinkedIn outreach and WhatsApp delivery routing with a structured CRM opportunity pipeline.
A GoHighLevel workflow that ingests leads via inbound webhook, transforms payload data with custom JavaScript and lower-case formatting, looks up existing CRM contacts, evaluates a 30-day recency condition, updates contact records, manages tags, assigns sales reps and triggers tailored email sequences.
If your lead scoring, routing, follow-up or CRM process is disconnected, I can review the current setup and help identify what needs to be improved.
