An automated GoHighLevel lead management workflow that captures inbound webhook data, cleans and normalizes payload fields with custom code, branches on whether a contact exists and whether their record is newer or older than 30 days, and handles tag updates, user assignment and email notifications.
This project implements an inbound lead management system built inside the GoHighLevel Advanced Workflow Builder. The workflow listens for inbound webhook payloads from external sources such as custom web forms, third-party lead aggregators or landing pages.
Once received, the raw data passes through a Custom Code node for structured JSON extraction and a Lower Case text formatter to normalize contact attributes such as email addresses. The workflow then queries the CRM using Find Contact to determine if the person is a brand-new prospect or an existing contact.
A conditional branch evaluates contact recency: if the existing lead was created before 30 days, the workflow updates contact fields, swaps tags and sends a re-engagement email; if within 30 days, it follows an alternate update and email sequence; and if no contact exists, it automatically creates the contact, applies the designated tag, assigns a sales rep and sends an instant welcome email.
Listens for incoming HTTP POST payloads containing lead contact details and source parameters.
Executes custom JavaScript transformation on the root payload and applies lower-case formatting to standardize email strings.
Queries the GoHighLevel CRM database with Find Contact to verify if the contact already exists or is new.
For matched contacts, checks whether Lead Created At is before 30 days to split older contacts from recent inquiries.
Executes targeted actions: updates custom fields, removes old tags, adds current tags, assigns sales users and triggers email notifications.
A deterministic automated path that ingests webhook payloads, standardizes lead data, checks CRM records, splits on 30-day recency and executes targeted tagging, user assignment and follow-up emails.
The complete visual canvas inside the GoHighLevel Advanced Workflow Builder. It shows the end-to-end progression: Inbound Webhook trigger, Custom Code transformation, Lower Case text normalization, Find Contact split, Condition branch evaluating Lead Created At before 30 days, Update contact field, Remove Tag, Add Tag, Create Contact, Assign to user and dedicated Email actions across every branch.
Caption: End-to-end GoHighLevel workflow canvas featuring inbound webhook capture, JavaScript data transformation, CRM contact lookup, 30-day condition branching, tag management, sales rep assignment and email delivery.
Technical components deployed across CRM and automation layers.
The project demonstrates a production-grade GoHighLevel lead ingestion and management workflow, providing automated webhook handling, custom code payload transformation, CRM record lookup, 30-day recency branching, tag synchronization, sales rep assignment and targeted email follow-up without manual intervention.
Automate lead routing, pipeline updates, notifications, appointments and follow-up so fewer opportunities are missed.
Organize leads, pipeline stages, custom fields, tags and contact records in one clean CRM system.
Connect webhooks, landing pages, tracking and automation workflows into a unified customer journey.
AI-assisted lead scoring, routing, CRM pipeline management and automated follow-up built across GoHighLevel and n8n.
A GoHighLevel lead nurture workflow combining timed email, SMS, LinkedIn outreach and WhatsApp delivery routing with a structured CRM opportunity pipeline.
If your incoming leads arrive from external webhooks, custom forms or landing pages and need custom code data normalization, CRM contact matching, tag handling or intelligent user assignment, I can review your architecture and implement a clean GoHighLevel solution.
