CONNECTING ADS, TRACKING AND CRM FOR BUSINESSES
I am a performance marketing and technical automation specialist. Rather than running campaigns without inspecting tag triggers or configuring CRM pipelines without understanding ad economics, I bridge the entire journey.
My approach focuses on: Strategy | Tracking | Automation | Growth. From the moment someone clicks your Google Search ad, to the accurate recording of their conversion action, to the CRM pipeline stage and instant team notification, each step is built to work together smoothly.
My Professional Working Principles
I never rely on loose assumptions or surface vanity numbers. Every conversion is checked in Google Tag Assistant, network requests and CRM contact fields before launching.
Advertising and sales are not separate silos. Ad budgets should be guided by actual pipeline opportunities rather than meaningless button clicks.
A lead that waits hours to be contacted converts at a much lower rate. Automated workflows notify your team quickly so leads are reached while still warm.
How I Work With Clients
A clear process from the first audit to implementation, testing and ongoing improvement.
DISCOVER
Understand the business, current marketing setup, lead flow and the main problem that needs to be solved.
AUDIT
Review the relevant campaigns, tracking, CRM, automation or data flow before making changes.
PLAN
Create a clear implementation plan with priorities, tracking requirements, workflows and expected deliverables.
IMPLEMENT
Build or fix the required campaigns, tracking setup, CRM workflows, integrations or automation systems.
TEST & VALIDATE
Test every important trigger, conversion, data flow, form, CRM update and automation before considering the work complete.
HANDOFF & IMPROVE
Provide documentation, walkthroughs and next-step recommendations so the system remains clear and maintainable.
See How the Process Works
Want to see exactly how I organize, implement and hand off client work? You can watch the walkthrough or review the process document.
Watch the Process Walkthrough
A short Loom walkthrough showing how I approach projects from audit and planning through implementation and testing.
View the Standard Operating Process
Review the SOP covering the workflow, quality checks, communication process and project handoff.
Ready to Discuss Your Setup?
Book a 1-to-1 consultation and we can review your current setup, identify the main gaps and decide what should be fixed first.