Conversion Tracking

End-to-End Tracking Infrastructure & Attribution Repair

Track important actions such as calls, forms and purchases so businesses can understand which marketing activity is producing results.

Google Tag ManagerGoogle Analytics 4Meta CAPIShopify

Verified Delivery: Every project includes thorough staging validation, documentation, and video walkthrough.

The Real Business Problem

Ad dashboards show phantom conversions, phone calls aren't attributed, and iOS privacy updates prevent smart bidding from receiving accurate signals.

How I Solve It

Full-funnel tracking deployment linking Google Ads, Meta CAPI, GA4, dynamic call tracking, and verified form submissions.

What Is Included in this Implementation

GTM Container Re-Architecture & dataLayer Setup

Google Ads Enhanced Conversions (Hashed Lead Data)

Dynamic Call Tracking & Form Submission Listeners

Meta Conversions API (CAPI) Server-Side Implementation

Attribution Modeling & Primary vs Secondary Goal Separation

Rigorous Multi-Browser Debugging in Tag Assistant

Paid Acquisition

Manage and improve Google Ads campaigns with a focus on relevant traffic, qualified leads and accurate conversion data.

Paid Acquisition

Review campaigns, search terms, targeting, bidding and tracking to identify problems and opportunities for improvement.

Paid Acquisition

Set up and manage Local Services Ads with the right services, locations and lead-management process where applicable.