Verified Project Evidence

CASE STUDIES: PROBLEMS DIAGNOSED & REPAIRED

I don't display generic portfolio mockups. Each breakdown below walks through the client's actual baseline challenge, what was discovered in the audit, the precise systems deployed, and the business impact.

Commercial & Home Services • North America

Fixing broken form attribution and implementing automated instant speed-to-lead follow-up.

Engagement FocusHigh-Ticket Service Business Lead Engine

The Baseline Challenge

The client was spending thousands each month on Google Search Ads. The ads dashboard showed conversions, but sales reps reported cold or phantom leads. Phone calls were completely untracked, and inquiries sat unattended in inboxes for up to 18 hours.

What The Audit Discovered

•Conversion tracking was firing on button clicks rather than verified server-side form submissions.
•Zero phone call conversion tracking in Google Ads.
•High spend on broad match terms with missing negative keyword lists.
•No automated notification to the sales dispatch team when a qualified lead arrived.

What Was Implemented

Re-engineered Google Tag Manager container with validated form submit listeners and dataLayer pushes.

Configured GA4 custom events and Google Ads offline conversion alignment.

Structured Google Search campaigns into tightly themed single-intent ad groups with strict negative keyword libraries.

Implemented CRM pipeline automation with instant SMS/Email notifications, calendar booking links, and missed-call follow-ups.

Synchronized System Flow

Google Search Ad → Custom Landing Page → GTM Validated Lead Event → CRM Pipeline Routing → Instant Rep Notification & Client SMS

Verified Impact

Accurate 1:1 attribution between ad clicks and verified inquiries. Lead response time dropped from 18 hours to under 3 minutes.

Tools Deployed:Google AdsGoogle Tag ManagerGA4CRM WorkflowsZapier

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Shopify Ecommerce Brand • International

Restoring accurate purchase attribution with Meta CAPI and GA4 ecommerce reconciliation.

Engagement FocusEcommerce Tracking & Attribution Repair

The Baseline Challenge

After iOS privacy updates and Shopify checkout migrations, Meta Ads under-reported purchase events by over 38%, leading to erratic automated campaign bidding and ad spend inefficiency.

What The Audit Discovered

•Browser-only Meta Pixel was being blocked by ad blockers and iOS privacy settings.
•Duplicate purchase events firing without proper event_id deduplication keys.
•Currency mismatch between store checkout and GA4 measurement protocol.
•No qualified purchase value tracking passed back for high-AOV customers.

What Was Implemented

Deployed Meta Conversions API (CAPI) with robust server-side and browser deduplication using unique transaction IDs.

Configured enhanced ecommerce tracking across view_item, add_to_cart, begin_checkout, and purchase.

Synced validated offline order statuses with automation pipelines to filter out cancelled/refunded orders.

Synchronized System Flow

Store Visitor → Cart Action → Server-Side Webhook + Browser Pixel → Deduplicated Meta CAPI & GA4 → Unified Reporting

Verified Impact

Event match quality on Meta increased significantly. Ads algorithms received clean conversion signals, stabilizing ROAS calculation.

Tools Deployed:ShopifyMeta CAPIGoogle Analytics 4Google Tag ManagerMake / Webhooks

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Professional Services / B2B • United States

Eliminating 15+ hours of weekly manual lead entry with n8n and CRM routing.

Engagement FocusB2B Lead Qualification & Automation Workflow

The Baseline Challenge

Inquiries coming from multiple landing pages and LinkedIn campaigns required manual copy-pasting into spreadsheets, manual qualification checks, and delayed rep assignments.

What The Audit Discovered

•No centralized webhook intake for varied landing page forms.
•Lack of lead scoring based on company size and timeline.
•Sales reps constantly conflicting over unassigned lead records.

What Was Implemented

Designed an n8n automated workflow to ingest webhooks from all lead forms in real-time.

Automated enrichment and domain validation before creating the CRM record.

Programmed round-robin lead assignment with Slack alerts to on-duty sales engineers.

Synchronized System Flow

Form Submit → n8n Webhook Ingestion → Domain Validation → CRM Contact Creation → Round-Robin Rep Assignment & Slack Ping

Verified Impact

100% elimination of manual data entry. Lead assignment latency reduced to 45 seconds.

Tools Deployed:n8nCRM PipelinesWebhooksSlack APIGA4

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